POwer of Letters: X,Y and Z RULE!!!!

I have always felt as a Physician that Pharmaceutical Companies, if stymied in an attempt to come up with a Brand Name that Conjures up an image of what it will do for you, begin to throw in certain letters to come up with names that could be either an Alien Race or a Hit Medication.

Names such as Cardizem (for its Cardiac effects) and Lipitor (for its ability to lower Lipids) are good examples of the "Make a name that sounds like what it does" Theory of Pharmaceutical Branding.

"The FDA won't approve a drug name that suggests what it does," states Jack Trombetta of the Jadik Marketing Firm, adding that he's surprised the agency approved the name Wellbutrin for an antidepressant because it sounds like a promise of wellness.
Experts note that Wellbutrin along with Celebrex (conveying celebration) and Claritin (implying clarity) are part of a growing trend in the use of experiential names for drugs. In other cases, the trade name is tied more closely to the drug's function.

To develop a trade name, drug-makers often work with branding agencies that use massive databases to help them generate unique names. The names often make use of linguistic tricks, such as plosive letters (P, T or D) to convey power, or fricative letters (X, F, S or Z) to imply speed. This, in part, helps explain the number of X's that show up in drug names.
"The marketing industry has been in love with the letter X forever," says Steve Manning, managing director of the Igor branding agency in San Francisco. "It's a sexy letter and it gives it a sort of techie sound. Plus, there aren't a lot of words that have an X in them that you use all the time."

As a Psychiatrist, I deal with drugs that seem to rely on the Power of certain letters, with X, Y and Z seeming to imbue the medication with extra Special, Super Powers! If combined with the "sounds like something good for you" then all the Better.

The amazingly successful Prozac , as the first Huge "Hit", "New antidepressant" may have started the trend with it's Sexy Z right in the middle. However that has gone Generic and the only one Z has lost its Star Power to be eclipsed by the anti anxiety Agent, Xanax, Antidepressant, Effexor, and what I feel is the drug that has the Power to shake the very foundations of the Earth,

the Anti Psychotic, ZyPrexa!.........Kaboom!!!

How they could have fit all these healing Letters into one molecule seems amazing enough to unhinge one's mind just enough to actually require its use.